When it comes to Indian street food, nothing quite matches the universal appeal of a hot, crispy samosa. Samosa Singh has taken this beloved snack and transformed it into a thriving business, blending tradition with innovation. If you’ve ever considered diving into the food business, a Samosa Singh franchise might just be the perfect opportunity. In this guide, we’ll uncover everything from costs and profits to the journey behind this culinary empire.
The Birth of Samosa Singh
The story of Samosa Singh is one of passion, resilience, and a deep love for food. Back in February 2016, Nidhi Singh and Shikhar Veer Singh took the leap from stable corporate careers to chase their entrepreneurial dreams.
Shikhar, a principal scientist at Biocon, and Nidhi, an IT professional, had first met while studying B.Tech in Biotechnology in Haryana. The idea of starting a samosa business struck Shikhar during their college days, but Nidhi initially dismissed it. However, after five years of marriage, the couple revisited the idea, realizing the massive love Indians have for samosas.
To fund their dream, they put everything on the line—including selling their apartment to finance a larger kitchen space. Their hard work paid off, and today, Samosa Singh is a household name, serving up nostalgia with every bite.
Samosa Singh’s Growing Presence
With over 50 outlets across India and ambitious plans for global expansion, Samosa Singh is revolutionizing the Quick Service Restaurant (QSR) space. The brand sells a staggering 30,000+ samosas daily, generating revenue of over ₹12 lakh per day.
A Menu That Stands Out
Samosa Singh’s success isn’t just about samosas—it’s about variety and innovation. The brand offers over 40 types of samosas, catering to both vegetarian and non-vegetarian preferences:
Vegetarian Delights: Aloo Samosa, Pizza Samosa, Malai Paneer Samosa, Pasta Samosa, Tandoori Samosa, and more.
Non-Vegetarian Treats: Achari Murg Samosa, Chicken Keema Samosa, Chicken Kebab Roll Samosa, and more.
Beyond samosas, the menu includes kachoris, vada pavs, masala kulchas, ragda patties, sev puri, and an array of street food favorites.
Why Invest in a Samosa Singh Franchise?
Owning a Samosa Singh franchise comes with several advantages:
- Healthier Samosas – 45% fewer calories and 56% less fat than traditional ones.
- Crispier & Longer Shelf Life – Samosas stay crispy longer, making them ideal for delivery.
- Strong Brand Recognition – A well-established name in the QSR space.
- Innovative Menu – A mix of traditional and fusion flavors.
- Flexible Franchise Model – Tailored to different locations and budgets.
- Robust Online Presence – Partnered with Swiggy, Zomato, and other delivery platforms.
- High Profit Potential – A proven business model with strong demand.
Investment & ROI Breakdown
While the exact investment varies based on location, footfall, and model type, here’s a general estimate:
- Initial Investment: ₹15 lakh – ₹25 lakh
- Franchise Fee: ₹3 lakh or ₹8 lakh (+18% GST)
- Space Requirement: 300 sq. ft. – 1200 sq. ft.
- Interior Setup: ₹3 lakh
- Machinery & Equipment: ₹4 lakh
- Raw Materials: ₹50,000
- Licensing & Marketing: ₹50,000
- Additional Expenses: ₹36,000
- Royalty Fee: 5% – 7%
- Staffing & Working Capital: ₹3 lakh – ₹6 lakh
- Franchise Term: 10 years (renewable)
- ROI Timeframe: 1 – 2 years
How to Apply for a Samosa Singh Franchise
Setting up your own Samosa Singh outlet is a streamlined process:
- Visit www.samosasingh.com and navigate to the franchise section.
- Fill out the franchise application form with your details.
- Await review by the Samosa Singh team.
- If selected, undergo an interview and provide the necessary documents.
- Sign the franchise agreement and finalize the investment.
- Receive training and support to set up operations.
- Launch your franchise with full backing from Samosa Singh’s team.
Ideal Locations for a Franchise
To maximize footfall and profits, consider setting up in:
- Transportation Hubs – Near metro stations, bus stands, and railway stations.
- Commercial Spaces – Food courts, shopping complexes, business districts.
- High-Traffic Areas – Markets, malls, and office clusters.
- Tier 1 & Tier 2 Cities – Urban locations with strong demand.
Essential Documents Required
To establish a franchise, you’ll need:
- Identity Proof (PAN Card, Aadhar, Passport Copy)
- Address Proof (Voter ID, Aadhar, Electricity Bill)
- Bank Passbook
- GST Registration
- FSSAI Food License
- Lease or Rental Agreement (if applicable)
- Passport Size Photos
- Photographs of Outlet Location
Franchisee Support & Training
Samosa Singh ensures franchisees receive full support, including:
- Marketing materials and campaigns
- Site selection assistance
- Kitchen design and equipment guidance
- Staff training in food production and customer service
- IT and operational support
- New product innovations
- Regular raw material supply
Final Thoughts
Samosa Singh’s journey from a small dream to a national brand is a true inspiration. With a proven business model, a strong customer base, and a passion for reinventing traditional flavors, investing in a Samosa Singh franchise is more than just a business move—it’s a chance to be part of a growing food revolution. If you’re ready to serve crispy, delicious samosas while building a profitable venture, now is the time to take the leap!
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