Few brands evoke nostalgia quite like Baskin Robbins, with its signature pink and blue logo and an ever-evolving lineup of flavors. This beloved ice cream giant has earned its place among the top 100 global brands, a testament to its enduring popularity worldwide.
The Indian ice cream industry is projected to reach a staggering INR 508.4 billion by 2028, making now the perfect time to invest in a well-established, high-demand brand like Baskin Robbins.
The Birth of Baskin Robbins
Founded in 1945 in Glendale, California, Baskin Robbins emerged from the passion of two ice cream aficionados—Burton “Burt” Baskin and Irvine “Irv” Robbins. While Robbins honed his skills in his father’s ice cream shop, Baskin mastered the craft during his service in the U.S. Navy during World War II, treating troops to homemade delights.
Upon Burt’s return, the duo combined their expertise and names to create a family-friendly ice cream parlor. What started as six stores in Southern California soon grew into a revolutionary business model, incorporating manager-driven ownership and innovative flavor experimentation. By 1953, the now-iconic “31 flavors” concept was born, ensuring a new flavor for every day of the month.
Always evolving, Baskin Robbins introduced its BRight Choices® line in 2009, offering low-fat, sugar-free, dairy-free, and frozen yogurt options.
Global Expansion and Indian Market Presence
The 1960s saw Baskin Robbins expand across the U.S., while the 1970s marked its international debut in markets like Japan, Saudi Arabia, Australia, and South Korea. Today, with over 8,000 outlets in 52 countries, Baskin Robbins serves more than 300 million customers annually.
In India, Baskin Robbins arrived in 1993 through a joint venture with the Graviss Group, a key player in the Indian F&B industry. With over 800 exclusive outlets across 230 cities, it has become a household name in the country.
A Flavor for Every Mood
Baskin Robbins boasts an impressive catalog of over 1,400 flavors, categorized into:
- Classic Favorites – Chocolate Mousse Royale, Cookies ‘n Cream, Mint Chocolate Chip, and Strawberry Cheesecake.
- Sorbets & Sherbets – Citrus Twist Ice, Rainbow Sherbet, Blue Raspberry Sherbet.
- Frozen Yogurts – Maui Brownie Madness, featuring chocolate frozen yogurt, brownie chunks, and macadamia nuts.
- No Sugar Added (NSA) Options – Chocolate Chip, Caramel Turtle Truffle.
- Seasonal Specialties – Unique flavors like Green Tea, Banana, and Caramel Praline Cheesecake.
The brand has also embraced vegan alternatives, ensuring inclusivity for all dessert lovers.
Why Invest in a Baskin Robbins Franchise?
Owning a Baskin Robbins franchise means being part of a globally recognized brand with a loyal customer base and a proven business model. Here are a few reasons why this investment stands out:
- Strong global reputation and goodwill.
- Over 31 premium flavors with constant innovation.
- Reliable consumer demand and high-profit margins.
- Flexible franchise models tailored to different investment capacities.
- Comprehensive support, training, and business consultations.
- Assistance in outlet design, branding, and marketing strategies.
Franchise Models & Investment Details
Baskin Robbins offers three types of franchise models in India:
- Kiosks
- Space: Minimum 150 sq. ft.
- Investment: INR 11-14 lakh
- Frontage Requirement: 10 ft.
- Parlours
- Space: Minimum 300 sq. ft.
- Investment: INR 13-18 lakh
- Frontage Requirement: 12 ft.
- Lounges
- Space: Minimum 500 sq. ft.
- Investment: INR 18-24 lakh
- Frontage Requirement: 15 ft.
Additional costs include a security deposit of INR 50,000 and a branding fee ranging from INR 4-5 lakh. Other expenses such as rent, furniture, equipment, and staff salaries should also be factored into the investment.
Profit Margins
- Kiosk: 50%
- Parlour: 46-48%
- Lounge: 52%
Ideal Franchise Locations
Strategic placement is key to maximizing profits. High-footfall locations such as shopping malls, cinema multiplexes, corporate office canteens, and event venues are ideal choices.
How to Apply for a Franchise
- Visit the official website: www.baskinrobbinsindia.com.
- Fill out the franchise application form with personal and investment details.
- Submit the form and await approval from the Baskin Robbins team.
- Once approved, follow the guidance provided for the next steps.
Support & Training
Baskin Robbins ensures franchisees are equipped for success with:
- Operational Management: A robust supply chain for seamless product distribution.
- Business Establishment Assistance: Guidance on outlet setup, from interior design to equipment installation.
- Staff Training: High-quality training to meet international standards.
- Marketing & Promotions: Nationwide and city-specific campaigns to boost brand visibility.
Eligibility Criteria
Prospective franchisees should possess:
- Financial stability for long-term operations.
- Passion and entrepreneurial drive.
- Strong credit history and business commitment.
- Strategic vision for franchise growth.
Documents Required
- Franchise Agreement
- PAN Card
- GST Registration
- Lease/Rental Agreement
- Aadhar Card
Also Read:- Samosa Singh Franchise in India
Conclusion
Investing in a Baskin Robbins franchise is more than just a business move—it’s a gateway to sweet success. With a trusted global name, a vast and growing customer base, and extensive support from the brand, it offers an enticing opportunity for aspiring entrepreneurs.
Take the leap and become a part of the world’s most loved ice cream brand today!
Disclaimer: Investment figures are estimates and may vary. Consult with franchise specialists before making financial commitments.