Haldiram is not just a brand; it’s a household name in India and beyond. Famous for its traditional Indian snacks, sweets, and the iconic Aloo Bhujia, Haldiram has built a legacy of taste and trust over decades. If you’re looking to invest in a profitable business, a Haldiram franchise could be your golden ticket.
The Humble Beginnings
The roots of Haldiram trace back to 1937, when Ganga Bishan Agarwal, fondly known as Haldiram Ji, envisioned creating a snack empire. Coming from a Marwari family in Bikaner, Rajasthan, he started his journey at just 11 years old, working in his father’s small bhujia shop.
During that time, bhujia was a staple snack, but competition was fierce. Every shop sold the same variety at a similar price, making differentiation nearly impossible. Haldiram Ji, however, had a vision—he wanted to create something extraordinary. After countless trials, he tweaked the recipe by replacing moth beans with gram flour, making the bhujia crispier and more flavorful. To elevate its status, he priced it at 5 paise per kg instead of the usual 2 paise, giving it a premium appeal.
His innovative product, named ‘Dongar Dev’ after Bikaner’s king, became a sensation, skyrocketing sales and setting the foundation for what would become a massive food empire.
Expansion & Growth
While Haldiram gained popularity in Bikaner and Kolkata, the real challenge lay in expanding beyond these regions. Shiv Kishan Agarwal, the grandson of Haldiram Ji, spearheaded the business’s entry into Nagpur. Recognizing the limited snack options available in the city, he introduced sweets like Kaju Katli, which turned out to be a massive hit. In just three years, sales surged by 400%.
The next big leap came when Manohar Lal Agarwal took the brand to Delhi, opening an outlet in Chandni Chowk in 1973. This move propelled Haldiram into becoming a national phenomenon, leading to an extensive expansion across India and internationally.
Haldiram’s Global Presence
Today, Haldiram boasts over 150 outlets across India and operates in more than 23 countries. The brand exports its products to markets in the USA, UK, Australia, South Africa, and beyond, catering to the ever-growing demand for Indian snacks worldwide.
The Extensive Haldiram Menu
Haldiram’s menu is a delightful fusion of tradition and innovation, categorized into various segments:
- ‘Chandni Chowk Ka Chatka’ – Golgappa, Aloo Tikki, Bhel Puri, and more.
- ‘Phoren Fancy’ – French Fries, Pizzas, Sandwiches, and Salads.
- ‘Southern Spice’ – South Indian favorites like Dosa and Idli.
- ‘China Sizzle’ – Chilli Potato, Manchurian, Noodles, and Fried Rice.
- ‘Punjabi Tadka’ – Traditional North Indian delicacies.
- ‘Sugar ‘n’ Ice’ – A variety of beverages.
- ‘Meetha Mazaa’ – Classic Indian sweets like Rasgulla and Gulab Jamun.
- Rice Bowls & Rolls – The latest addition to their expanding menu.
Why Choose a Haldiram Franchise?
Investing in a Haldiram franchise comes with a host of benefits:
- Well-established and reputed brand.
- Strong and loyal customer base.
- Proven franchise model with successful operations.
- Streamlined business procedures and support.
- Bulk purchasing power leading to cost benefits.
- Extensive marketing and advertising support.
- High-quality standards and strict quality control.
- Comprehensive training programs for franchisees and staff.
- Strong supply chain and inventory management.
- Consistent demand for Indian snacks and sweets globally.
Haldiram Franchise Models & Investment Costs
Haldiram offers different franchise models based on investment capacity and space availability:
- Kiosk Model:
- Space Requirement: 150 – 200 sq. ft.
- Investment: Approx. INR 50 Lakh.
- Casual Dining Restaurant:
- Space Requirement: 4000 – 5000 sq. ft.
- Investment: Approx. INR 3 – 6 Crore.
- Quick Service Restaurant (QSR):
- Space Requirement: 1500 sq. ft.
- Investment: Approx. INR 2 – 4 Crore.
For a traditional Haldiram store, the estimated investment is INR 30 Lakh, whereas a non-traditional store may require INR 50 Lakh.
How to Apply for a Haldiram Franchise?
Follow these steps to secure your franchise:
- Choose a franchise model (Kiosk, QSR, or Casual Dining).
- Research the best location with high footfall.
- Visit Haldiram’s official website: https://www.haldiramfranchisee.com.
- Fill out the franchise application form with necessary details.
- If eligible, company representatives will contact you for further discussions.
- Pay the franchise fee and sign the agreement.
- Undergo training before launching your franchise.
Eligibility Criteria
To own a Haldiram franchise, you must meet the following requirements:
- Business acumen and managerial skills.
- Prior entrepreneurial experience is an advantage.
- Strong customer service mindset.
- Adaptability and problem-solving skills.
- Minimum qualification: 12th pass.
- Must be 21 years or older.
- Knowledge of the food & beverage industry.
- Sufficient capital to manage operations.
Training & Support
Haldiram ensures that all franchisees undergo comprehensive training, covering:
- Business operations and management.
- Food preparation, hygiene, and quality control.
- Sales and customer service strategies.
- On-the-job training at designated outlets.
- Regular refresher courses and skill enhancement programs.
Required Documents
To set up your Haldiram franchise, you’ll need:
- Shop Agreement
- Sale Deed
- GST Registration
- MSME Certificate
- Trade License
- FSSAI Certificate
- Income Tax Returns (ITR)
Also Read:- KFC Franchise In India
Final Thoughts
A Haldiram franchise is more than just a business investment—it’s an opportunity to be part of a legendary brand with a strong market presence and a dedicated customer base. With a robust support system, a diverse menu, and a proven business model, this is a venture that promises both profitability and long-term success.